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Is Direct Marketing Making a Comeback?

Direct mail isn’t the latest or most sophisticated marketing tool around. It does not get the big press like mobile or Social Media but it might still the most reliable marketing tool you can use. No matter if you’re using a #10 envelop of a postcard mailing attack or a sophisticated designed promo piece, mail gets attention and generates results you CAN measure. But that is only the very beginning of direct mail and the power it can give. Direct mail is also a powerful driver for results across the marketing spectrum. Got a web site? Direct mail can drive more people to it. Got a brick and mortar location? Direct mail can guide people to and through the doors. Going to an … Read entire article »

Filed under: Direct, Featured

How to Recycle My Old Computer

Overview Since the personal computer was first introduced to the public, millions and millions of computers have been manufactured. At the rate of change that computer technology experiences, many thousands of computers become obsolete each year. This growing number of end-of-life machines has become, and will become, more and more of a disposal problem. Many Web sites provide detailed information about what is being done to keep old electronic devices such as PCs out of landfills. Many of these sites also provide … Read entire article »

Filed under: Computers, Featured

The pros and cons of the Verizon Droid

The pros and cons of the Verizon Droid Jason Hiner: One of the most widely hyped technology products of 2009 is the Verizon Droid smartphone, the first device to use the new Google Android 2.0 platform, which offers much tighter integration with Microsoft Exchange. I’m Jason Hiner, and this week on CIO Sanity Savers, we’ll look at the Verizon Droid, from a business and IT perspective. We’ll talk about the pros and cons of the device and where it fits in for business. Stick around. I’ve been a pretty outspoken critic of the first generation Google Android platform. I felt like it was half-baked, clunky, and a pretty poor user experience overall. However, with the combination of the Android 2.0 OS and some good … Read entire article »

Filed under: Cell Phones, Featured