Todays Technology & Marketing & Real Estate » Marketing
Mobile ad campaigns 5 times more effective than Online: InsightExpress study (from Mobilemarketer.com)
February 19, 2010 by smsninjas.com Great article from mobilemarketer.com By Dan Butcher, MobileMarketer.com February 5, 2010 Mobile is taking online to the cleaners Digital marketing research firm InsightExpress found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms. The Mobile InsightNorms study measured unaided awareness, aided awareness, ad awareness, message association, brand favorability and purchase intent. The study included a comparison of mobile media types and verticals to the effect of online advertising, and these findings continue to show the power of mobile as an advertising channel. “Mobile continues to prove that it is an effective advertising medium,” said Joy Liuzzo, senior director of marketing and mobile research at InsightExpress, Stamford, CT. “Now, when we’re able to look at performance by the type … Read entire article »
Filed under: Mobi
Indianapolis Business’s Are Primed for the next Marketing Revolution
Mobile is the next new technology; if you have any doubt about that, remember how fast we went from not knowing what a website was to using the Internet in daily life? Remember when a business having a website was unique? Remember how the companies that jumped on board early with the Internet staked a claim and earned their fortunes? Remember how quickly new technology such as the fax machine, email, and teleconferences became integrated into daily business life? Mobile is the next new technology, and it is coming quickly. Around the world, Japan, Korea, and Spain are several years ahead of us in adopting and using mobile devices in daily life. A fascinating book about this is Digital Korea by Tomi T Ahonen and Jim O’Reilly (futuretext, 2007). Businesses in Asia … Read entire article »
Filed under: Mobi
Is Direct Marketing Making a Comeback?
Direct mail isn’t the latest or most sophisticated marketing tool around. It does not get the big press like mobile or Social Media but it might still the most reliable marketing tool you can use. No matter if you’re using a #10 envelop of a postcard mailing attack or a sophisticated designed promo piece, mail gets attention and generates results you CAN measure. But that is only the very beginning of direct mail and the power it can give. Direct mail is also a powerful driver for results across the marketing spectrum. Got a web site? Direct mail can drive more people to it. Got a brick and mortar location? Direct mail can guide people to and through the doors. Going to an … Read entire article »
The Definition of Spam
Written by Vlad Danciu on January 28th, 2010 The word “Spam” as applied to Email means “Unsolicited Bulk Email”. Unsolicited means that the Recipient has not granted verifiable permission for the message to be sent. Bulk means that the message is sent as part of a larger collection of messages, all having substantively identical content. A message is Spam only if it is both Unsolicited and Bulk. * Unsolicited Email is normal email (examples: first contact enquiries, job enquiries, sales enquiries) * Bulk Email is normal email (examples: subscriber newsletters, customer communications, discussion lists) Technical Definition of Spam An electronic message is “spam” if (A) the recipient’s personal identity and context are irrelevant because the message is equally applicable to many other potential recipients; AND (B) the recipient has not … Read entire article »
Filed under: Email Marketing, Marketing
Google Adwords Keyword Research, IS so important
“Keyword Research” with Google Adwords is the most strategic part of affiliate marketing, I think. Imagine for a moment you have the best looking hottest CPA network offer on the planet. The landing page is beautiful, it converts well on the 1st page, the payout is awesome, and it a product everyone wants. Now you have to find the keywords to drive the traffic to the site. What words do you choose? Once you have chosen the words, … Read entire article »
Filed under: CPA Misc Info, Key Word Research, Marketing
Learn Google marketing tips n tricks at “Google Adwords Learning Center”
If you’re an AdWords advertiser, Google Advertising Professional, or just interested in learning more about AdWords, you can use Google’s free training to sharpen your AdWords knowledge and skills. Google offers both multimedia and text lessons to match your preferred learning style. While lessons are organized to build upon previous ones, you can skip between topics and take them in any way you like. After each lesson, test your knowledge by taking a quiz. Because so much is covered, you probably can’t complete training in one sitting (without the help of caffeine), so return often. Googles content is updated regularly to keep you current. Visit Google Adwords Learning Center Lessons Catalog addthis_url = 'http%3A%2F%2Fwww.devinhunter.com%2Fcpa-misc-info%2Flearn-more-tips-n-tricks-at-google-adwords-leaning-center'; addthis_title = 'Learn+Google+marketing+tips+n+tricks+at+%26%238220%3BGoogle+Adwords+Learning+Center%26%238221%3B'; addthis_pub = ''; … Read entire article »
Filed under: CPA Misc Info, Marketing
From the AWeber CEO “Email Deliverability Tips”
Posted by Tom Kulzer (AWeber CEO) Ensuring requested opt-in email is delivered to subscriber in boxes is an increasingly difficult battle in the age of spam filtering. Open and click through response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. Permission Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliver ability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe. Subscriber … Read entire article »
Filed under: Email Marketing
Are the best Web videos made with Macs or PCs?
Are you a PC or Mac user? Thinking about getting a new computer? Confused about what software you need? Wondering what system is best for making videos? www.TrafficGeyser.com The answer is here in a video a friend of mine made. He discusses: - the benefits of each system - the features and options you should look for - brands - what software to get - where to get the best deals Whether you’re a newbie or advanced user, you’ll enjoy this video. This is exactly the type of video … Read entire article »
Filed under: Video
My Review: All In One Lead Capture, Auto Responder System
Stop Throwing MONEY Down The Drain! If You Don’t Have Capture Pages or Squeeze Pages In Place You May As Well Be “Flushing You’re Marketing Dollars!” We are Network Marketers and Team Leaders who started looking for a system to help our down line grow their business completely online. I scoured the Internet hour after hour looking for such a system. We didn’t want the same old “replicated” sites that the other teams were using. Marketing Burst Has All That And More! addthis_url = 'http%3A%2F%2Fwww.devinhunter.com%2Fmarketing%2Femail-marketing%2Fmy-review-all-in-one-lead-capture-auto-responder-system'; addthis_title = 'My+Review%3A+All+In+One+Lead+Capture%2C+Auto+Responder+System'; addthis_pub = ''; … Read entire article »
Filed under: Email Marketing
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