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Contextual Creative - This refers to the affiliate link that should be used when
sending contextual traffic to the CPA offer.

Creative - This refers to the type of creative that is available (i.e. text, html,
skyscraper banner, etc.)

CPC - This is the acronym used for “Cost Per Click” and refers to how much an
affiliate pays per click when buying traffic.

CPA - This is the acronym used for “Cost Per Action” and refers to how much is
paid by the advertiser to generate a qualified lead.

EPC - This is the acronym used for “Earnings Per Click” and refers to how much
an affiliate has earning per click. This can be easily calculated by taking the total
revenue and dividing it by the total number of clicks for a particular CPA
campaign.

Landing page - This is the page where the prospect lands whether it is the
merchant’s web site with the CPA offer or a bridge page created by the affiliate.

Ramping Up - This is used to describe taking a campaign that has potential and
adding more relevant keywords and traffic sources to increase volume and
commissions.

Pixel - This can be a simple java script or image that is fired when an affiliate
generates a lead.

Publisher - Another name given to affiliates of a CPA network.

Street Price - This is the standard CPA commission that the network has given
to a particular CPA offer.

Scrub - This is when the CPA network or CPA advertiser starts removing leads
that you have generated due to fraudulent or bogus leads.

Shaving - This is the practice of skimming leads generated by the affiliate in
order to pocket more money by the CPA network or advertiser.

Success Page - This is the web page that the CPA network’s pixel fires on to
report a lead.

Vertical - This refers to the industry of a particular CPA offer. For example,
offers in the “real estate” vertical.

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