Todays Technology & Marketing & Real Estate

“Keyword Research” with Google Adwords is the most strategic part of affiliate marketing, I think.

Imagine for a moment you have the best looking hottest CPA network offer on the planet. The landing page is beautiful, it converts well on the 1st page, the payout is awesome, and it a product everyone wants.

Now you have to find the keywords to drive the traffic to the site.

What words do you choose? Once you have chosen the words, do you use broad, “phrase”, [exact] or -negative key words to help you drive/customers traffic to your site.

Oops I forgot to mention you also have to choose relevant keywords or your Google quality score will be low and you will end up paying more per click that you had anticipated which can break you really quickly.

Broad match key words will get you the most traffic/ impressions to your site.

BUT, if people are visiting and not clicking the link to go buy your stuff you are promoting then your click through rate (CTR) will be really low and you will have to pay more per click  to be able to get ranked on the 1st page of the keyword search.

So far I have had better luck when I use “phrase” or [exact] with negative keywords for my CPA offers. You will get less traffic/impressions to your site, but the quality of the customer will be more targeted toward to what they are looking for and will result in a better chance of them clicking on your ad text buying from you. And the more targeted the keywords are to the relevance of your site means a higher quality score and lower cost per click (CPC) from Google resulting in a lower daily ad cost budget.

To help you get a better understand of the importance of keyword research with Google Adwords, go to Google’s Adwords Learning Center or visit the “FEATURED SITES” area on DevinHunter.com to learn more about Google, Yahoo and MSN.

Leave me a comment below and tell me what works best for you when you are choosing keywords for your CPA offers or directing to your site or whatever…. Peace!