Todays Technology & Marketing & Real Estate

What is the 1.0 corporation deathtrap?

Most brick-and-mortar business owners believe a website should be like the front of their store, and look pretty enough to invite visitors in.

But the fact is that the internet is the biggest, fastest-pace mall EVER. Online users’ attention span is minimal and they’re not attracted by looks only anymore. That was the web 1.0.

Visitors now want information, as they’re used to receiving it at an unbelievably fast rate from Google, Twitter, and many other sources. And making information attractive, educational, and satisfactory is key running a successful website and to widen a business’ communication channels.

Avoiding the web 1.0 Deathtrap

Get that expensive web designer of yours and feed him with everything that is going on in your business.

Tell him to update the site with a NEWS stream and publish press-releases-like messages (or even blog-posts-like) at least twice a week.

Instigate your visitor by publishing pictures, and videos on your website. But not studio pictures or professional videos: get somebody on your staff to take pictures of that special event or record a video of a class or seminar. It has to look real, not “made-for-tv”.

And that is just basic.

To go one step further here are a few of my tips:

• use the website to promote special events, and offer web-exclusive bonuses.

• At specific events, record live customer testimonials

• Start a blog! Let customers post their feedback.

• Write an industry-specific ebook or record a video training and sell it on the website.

The web is the most effective communication channel a business can have, aside from personal interaction. It offers the most targeted advertisement platforms, and through the internet a business can uncover any market.

As long as management is aware of it, a website will offer a ton of opportunities. But when management is stuck in the web 1.0, the best thing to do is introduce them to the information era.